Advance Research Laboratories of Costa Mesa, California, asked Di Donato Design to update the packaging of the Citré Shine personal hair care line in order to secure a stronger shelf presence for the salon-quality products at the point of sale. The new brand identity maintains the core components of the brand equity including the dramatic yellow and white color palette, but showcases a reconfigured logo and stylish typography. The redesign also boasts a complete revitalization of the product line's physical structures featuring more contemporary containers that successfully add to the overall sophisticated brand image.