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The creative group at Di Donato was asked to take a brand new dog treat and introduce it to all the good dogs in the land.  The Di Donato team decided on using two city dog friends they knew as spokes persons, spokes dogs, to represent the new company. Introducing...Buzz and Caffery. Recognizing the package had to be special, the creative team at Di Donato came up with the dog house carton concept, featuring Buzz and Caffery prominantly positioned on the face panel. Product features and benefits are conveyed by the dogs themselves, adding to the “fun factor” of the package. As Buzz and Caffery would say “ We double dog dare you to find a more successful product launch, woof, arf.”
Dog gone good design
        sells a lot of dog treats.
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