Bison River LLC in Sioux Falls South Dakota corralled
Di Donato Design to help introduce the world to buffalo
jerky. The Di Donato posse created the Bison River brand
name and that began the stampede of marketing ideas.
Bright yellow and red packaging was created to arrest the
consumers eye in the highly competitive meat snack
section. Color coded bars identify the consumers favorite flavor for quick purchase.
“Di Donato’s team lead the way to drive us to success. Their expertise in all phases of design and marketing brought us from idea to product placement in the grocery stores.”
- “Buffalo” Bill Madson, Bison River Brand