In a bold, original marketing strategy for the liquor category, Jim Beam Brands introduced the Gilbey's Gin Limited Edition collector's Series. Di Donato Design designed the labels to tie in with the nostalgia-based, art deco advertising campaign.  Each distinctive label design appeals directly to the sophisticated gin market and encourages multiple purchases. The strong Gilbey's Gin identity is preserved throughout the series. This compelling collector's series creates excitement at point-of-sale and renews interest in the Gilbey's brand.